hi, i’m mads

I'm Madison (Mads) Poulter, a creative strategist, writer, and producer. I turn cultural insight into ideas, brand stories, and experiences that feel honest, emotional, and unmistakably alive.

My background spans institutional, cultural, and brand-driven work, from White House correspondence with First Lady Michelle Obama to museum and brand activations to content strategy for TBWA's Backslash and IDEO EU. I've lived in Belfast and London, and worked with teams and brands across Europe, Asia, and Latin America, bringing global perspective to deeply local work.

I also founded and run The Mad Collective, a Los Angeles nonprofit that uses food to build community and respond to urgent need. From emergency response to neighborhood meal programs, I've led fundraising, pop-ups, and mutual aid events, and built partnerships with restaurants, chefs, and community groups along the way.

Every month I run a "Who Hurt You" poll on Instagram, inspired by a billboard in LA, asking people what's bothering them. I'm endlessly curious about what excites people, what makes them mad, what holds them back, and what finally makes them react. Spotting a shift in habits before anyone names it is my favorite sport.

Working on something? Say hello at hello@madswendy.com.